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17 June, 2013 08:45 AM Source: Financial Times - Sri Lanka
Tea LK.jpg

Although the Sri Lanka Tea Board (SLTB) is yet to select a promotion partner, it revealed that the global campaign for Ceylon Tea will certainly kickoff by October this year.

The global campaign for Ceylon Tea was to take off on 2012, but was delayed since SLTB was unable to select a suitable partner for the promotion.

While expressions of interest were called in 2012 from reputed and experienced advertising agencies to implement the campaign with an estimated budget of Rs. 5 billion, among the 10 candidates which applied, four companies were shortlisted by the Technical Evaluation Committee (TEC).

With the selected agencies failing to satisfy the TEC with their presentations, SLTB Director Promotions Hasitha De Alwis told the Daily FT that the same shortlisted agencies were given the opportunity to resubmit their proposals. More...

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