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24 March, 2015 07:57 AM Source: Financial Times - Sri Lanka
SeylanBank1.jpg

Seylan Bank won a Bronze award for their communication campaign on their premier savings product Seylan Sure, at the recently concluded Effie Awards, organised by the Sri Lanka Institute of Marketing.
Winning the only award in this category (where no golds or silvers were awarded) for the effectiveness of their communication campaign, Seylan once again demonstrated their ability to break new ground in testing the pulse of their target market and being in sync with their hopes and aspirations in saving with “the bank with a heart.”
In a 360 degree communication campaign which addressed and appealed to the average saver/income earner, the bank used an idiom which represented the true spirit of the Sri Lankan culture which when translated means, “Don’t wait for something that will never happen” to express a stark truth which they related directly to their campaign, bringing them the sweeping success they desired to grow their savings base.

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