LKCSE Colombo Stock Exchange Close
  • Current Exchange
    Colombo Stock Exchange LKCSE

Market time

Send This Page To Friends and Colleagues

You can Enter more than one email separated by (,)
Allowed 100 characters only
24 March, 2015 07:57 AM Source: Financial Times - Sri Lanka

Seylan Bank won a Bronze award for their communication campaign on their premier savings product Seylan Sure, at the recently concluded Effie Awards, organised by the Sri Lanka Institute of Marketing.
Winning the only award in this category (where no golds or silvers were awarded) for the effectiveness of their communication campaign, Seylan once again demonstrated their ability to break new ground in testing the pulse of their target market and being in sync with their hopes and aspirations in saving with “the bank with a heart.”
In a 360 degree communication campaign which addressed and appealed to the average saver/income earner, the bank used an idiom which represented the true spirit of the Sri Lankan culture which when translated means, “Don’t wait for something that will never happen” to express a stark truth which they related directly to their campaign, bringing them the sweeping success they desired to grow their savings base.

Read Original Article

Add Comment | 0   comment

Readers Comment

Nothing found to display
page number 1

Add Comment

Please login first to comment Click here to login

Stocks in Focus

Features for Registered Users

E-mail Alerts
Daily Newsletter
Your Watchlist
Advanced Tools
Many more

Will automatically display the last quotes you have visited here.

All Rights Reserved - DUInvest © 2014


Do You have an Account ? , Click here to create a new account

Your Opinion Matters

What do you think about the new Website?