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10 November, 2015 08:57 AM Source: Financial Times - Sri Lanka
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An agreement was signed by the Ministry of Plantation Industries and Phoenix Ogilvy to launch a global communications campaign to promote Ceylon Tea as the most exotic tea in the world and thereby command a better premium price.
 The Global Campaign was proposed to focus within seven identified regions, namely Rusia/CIS Region, Middle-East/ Gulf Region, African Region, Far East Oceania Region, European Region, American Region and South Asian Region.
In the first phase, the Global Campaign will focus on 12 markets during 2015/2016, and the rest will be considered during the second phase.

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